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	<title>Revolver Digital, from Revolver Records &#187; Revolver Digital Blog</title>
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	<link>http://revolver-digital.com</link>
	<description>Digital knowhow, real world knowledge. Get your music heard with the new services from one of the UK&#039;s longest-standing indie labels, Revolver Records.</description>
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		<title>Debating the effectiveness of the industry&#8217;s current antipiracy stance</title>
		<link>http://revolver-digital.com/debating-the-effectiveness-of-the-industrys-current-antipiracy-stance/</link>
		<comments>http://revolver-digital.com/debating-the-effectiveness-of-the-industrys-current-antipiracy-stance/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 15:48:13 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Revolver Digital Blog]]></category>
		<category><![CDATA[The Industry Insider]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=486</guid>
		<description><![CDATA[<p>After reading this article from <a href="http://broadcast.co.uk">Broadcast Magazine</a>, it got us thinking:</p>
<blockquote>
<h2 id="486_don%e2%80%99t-demoni_1" ><a href="http://www.broadcastnow.co.uk/news/regulation/dont-demonise-piracy-says-it-crowd-creator/5016947.article?referrer=RSS">Don’t demonise piracy, says IT Crowd creator</a></h2>
<p>12 August, 2010 &#124; By Ellie Broughton</p>
<div>
<div>
<div>
<p>Graham Linehan, the writer behind comedy The IT Crowd, has said the entertainment industry is gambling with its future by “ignoring or criminalising” the issue of piracy. Speaking at a debate on piracy last night, Linehan said the current response to online pirates was unrealistic and aggressive.</p>
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<p>“It seems a bit like the big corporations are saying, ‘put down the gun or I’ll stab you’,” he said. “The discussion at the moment is not particularly ... <i></i>]]></description>
			<content:encoded><![CDATA[<p>After reading this article from <a href="http://broadcast.co.uk">Broadcast Magazine</a>, it got us thinking:</p>
<blockquote>
<h2 id="486_don%e2%80%99t-demoni_1" ><a href="http://www.broadcastnow.co.uk/news/regulation/dont-demonise-piracy-says-it-crowd-creator/5016947.article?referrer=RSS">Don’t demonise piracy, says IT Crowd creator</a></h2>
<p>12 August, 2010 | By Ellie Broughton</p>
<div>
<div>
<div>
<p>Graham Linehan, the writer behind comedy The IT Crowd, has said the entertainment industry is gambling with its future by “ignoring or criminalising” the issue of piracy. Speaking at a debate on piracy last night, Linehan said the current response to online pirates was unrealistic and aggressive.</p>
</div>
</div>
</div>
<p>“It seems a bit like the big corporations are saying, ‘put down the gun or I’ll stab you’,” he said. “The discussion at the moment is not particularly reasoned.”</p></blockquote>
<p>The television sector mirrors the music sector in many regards &#8211; sharing and unlicensed distribution of telly is almost as rampant as music, what limits its spread is more the unwieldy size of the resulting video files more than anything else (which is where we in the music industry have more of an uphill struggle with as music&#8217;s far more squeezable than video!)</p>
<p>We&#8217;ve traditionally taken a fairly lenient stance towards issuing takedowns, going instead after those originally uploading our music to sharing sites &#8211; largely because it&#8217;s a pointless exercise to spend all of your waking hours chasing pirates, unless you have VERY deep pockets and sufficient human resources to dedicate to solely pursuing the culprits. We do issue takedowns to the sharing sites when we find our artists&#8217; music available without permission, but pursuing individual filesharers is like <a href="http://en.wikipedia.org/wiki/Lernaean_Hydra">cutting the head off a Hydra</a>.</p>
<p>By contrast, sites like Youtube &#8211; although they have music by our artists uploaded without our permission &#8211; serve to be very useful as promotional tools and aid exposure to new audiences, so it can be a balancing act deciding how heavy-handed one should be when enforcing copyright infringement. From our standpoint, it&#8217;s refreshing to see that other large programme producers can step back and highlight that neither side is totally blameless in this ongoing saga of legit vs pirated&#8230; Imagine what it would&#8217;ve been like if the music industry had cottoned on Napster upon its launch and then rolled out a pay service model on top of the existing system? They could have cleaned up!</p>
<p>We are fortunate that most of our customers are still music fans in the truest sense of the term &#8211; they buy CDs or the downloads, they respect the musicians for their hard work and investment and they also respect the role the label has in the process, a role which has dramatically changed over the past decade. We value those customers immensely and always seek to reward them for their honesty however we can <img src='http://revolver-digital.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  If you have a suggestion for a competition we can run, or the kind of things you would like to see us offering (interviews with bands, backstage features, exclusive podcasts featuring an artist&#8217;s Top 10 tracks etc) then hit us up on Twitter at either <a href="http://twitter.com/home?status=%40RevolverDigital">@revolverdigital</a>, <a href="http://twitter.com/home?status=%40HeavyMetalRecs">@heavymetalrecs</a> or <a href="http://twitter.com/home?status=%40RevolverRecords">@revolverrecords</a>!</p>
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		<title>We&#8217;ve got a new Friend!</title>
		<link>http://revolver-digital.com/weve-got-a-new-friend/</link>
		<comments>http://revolver-digital.com/weve-got-a-new-friend/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:44:34 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=462</guid>
		<description><![CDATA[<a href="http://store.revolver-digital.com">Announcing our new Revolver Digital Store, in collaboration with Friend For Music!</a>

As part of our longstanding commitment to music, we have always been at the forefront of new developments in the industry.

Be it Direct Metal Mastering and releasing music on the (then-new) CD format in the 1980s or our support of the first mass market music services in the early 2000s. Today, we continue to release CDs and make increasing amounts of our catalogue available for instant purchase or via one of the many streaming services, satisfying the shifting customer demand we have witnessed over the past decade.

Like many other indie labels, we have no illusions as to the state of the music industry - whilst revenues began to decline in the 1990s, that decline has no doubt been accelerated by the widespread availability of copyrighted music via the Internet. For all the inches of copy, coverage and layoffs in the "Big Four" labels, it has directly hurt independent labels to a far greater extent. And not only that, but artists have felt the pinch too - for labels releasing new material, it's more important than ever to preserve the integrity of a release prior to its full release whilst still offering promotional copies to radio stations, journalists and selected individuals.]]></description>
			<content:encoded><![CDATA[<h2 id="462_revolver-proudly-ann_1" >Revolver proudly announces Revolver Digital Store with Friend For Music</h2>
<h3 id="462_as-part-of-revolvers_1" >As part of Revolver&#8217;s longstanding commitment to music, we have always been at the forefront of new developments in the industry.</h3>
<p>Be it Direct Metal Mastering and releasing music on the (then-new) CD format in the 1980s or our support of the first mass market music services in the early 2000s. Today, we continue to release CDs and make increasing amounts of our catalogue available for instant purchase or via one of the many streaming services, satisfying the shifting customer demand we have witnessed over the past decade.</p>
<p>Like many other indie labels, we have no illusions as to the state of the music industry &#8211; whilst revenues began to decline in the 1990s, that decline has no doubt been accelerated by the widespread availability of copyrighted music via the Internet. For all the inches of copy, coverage and layoffs in the &#8220;Big Four&#8221; labels, it has directly hurt independent labels to a far greater extent. And not only that, but artists have felt the pinch too &#8211; for labels releasing new material, it&#8217;s more important than ever to preserve the integrity of a release prior to its full release whilst still offering promotional copies to radio stations, journalists and selected individuals.<span id="more-462"></span></p>
<p>The ease of ripping, encoding and sharing digital music is a double-edged sword for music lovers. Releases that leak weeks or months in advance become trivial to duplicate and distribute. There has been limited success with individually identifiable promo CDRs, but what about people who buy a track and then seek to distribute it for free via the Internet? Up until now, there has been no cost-effective, simple way to identify these customers.</p>
<p><a href="http://revolver-digital.com/wp-content/uploads/2010/08/ffm_logo.png"><img class="size-full wp-image-463 alignleft" title="FFM Logo" src="http://revolver-digital.com/wp-content/uploads/2010/08/ffm_logo.png" alt="" width="150" height="147" /></a></p>
<h3 id="462_revolvers-partnershi_1" >Revolver&#8217;s partnership with Friend for Music demonstrates previously unimaginable opportunities that can directly benefit independent labels alongside their artists.</h3>
<p><a href="http://store.revolver-digital.com">The brand new Revolver Digital Store</a>, operating on the Friend for Music platform allows labels to upload, automatically watermark (at their discretion) and then sell tracks in the industry-standard MP3 format directly from a completely customisable portal. Tracks are invisibly watermarked with a robust unique ID, allowing a label to simply and efficiently trace back any file found on a web site or P2P platform to the exact person who made the original purchase. For indie labels and artists, who can&#8217;t afford a court case to identify a potential filesharer, this is a real boon. The evidence is clear as day, with no ambiguity whatsoever&#8230; Any unwanted leaks can be eliminated once and for all.</p>
<div>What does this really mean for fans, artists and labels?</div>
<p>For artists and labels, they can work together safe in the knowledge that where their work may once have leaked, wasting time, money and effort in prerelease promotion, they can be confident in the knowledge that unscrupulous people cannot take their hard work and share it for free any more. The end result? Artists and labels are fairly compensated, ensuring that there is money to reinvest into releasing more records! A true win-win situation.</p>
<div>For music lovers, it rewards them for their honesty and helps to weed out the unscrupulous people who place less value on a musician&#8217;s creative output than others. Quality new music simply does not get released for free, and the Friend for Music platform not only provides a safe, secure and trusted platform for labels, it offers the same for the many valued customers who still appreciate great music and want to pay a fair price to support their favourite artists.</div>
<ul>
<li><strong>FFM offers us guaranteed traceability of unlicensed sharing, absolutely identifying the culprit if our artists&#8217; music is leaked or shared.<br />
</strong></li>
<li><strong>FFM offers our artists the opportunity reinforce their most loyal fanbase, guaranteeing that every copy of their music has been paid for. No need for stupid DRM restrictions on music, allowing enjoyment without limitations. </strong></li>
<li><strong>FFM offers fans the ability to still enjoy MP3s of their music, with an absolute guarantee and proof of purchase. It removes the possibility for allegations of filesharing or piracy and if questioned they can prove their innocence beyond a shadow of a doubt with the very files they have purchased.</strong></li>
</ul>
<h3 id="462_the-only-people-who-_1" >The only people who lose out? Those who don&#8217;t value quality music.</h3>
<p><strong>We at Revolver are very excited to be <a href="http://store.revolver-digital.com">rolling out our new Revolver Digital store with Friend for Music</a></strong><strong> as one of the first independent labels on the service.</strong> We&#8217;re actively increasing the catalogue available via our store on a daily basis so come back soon to find even more great music&#8230; With over a thousand releases from hundreds of artists you&#8217;re bound to find some music you love.</p>
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		<title>Latest BPI industry figures highlight the continuing role of digital music</title>
		<link>http://revolver-digital.com/bpi-2009-industry-figures-highlight-importance-of-digital-music/</link>
		<comments>http://revolver-digital.com/bpi-2009-industry-figures-highlight-importance-of-digital-music/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 09:56:03 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Industry Latest]]></category>
		<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=453</guid>
		<description><![CDATA[As you may have seen on Hypebot or NME.com this week, the BPI's final summary of 2009 music industry figures have been released and it's 'a mixed bag.'

The gory details:

    * Total UK recorded music trade income rises 1.4% overall to £928.8m
    * Trade revenues from physical formats down 6.1% to £739.9m
    * Digital income now a fifth of total recorded music revenues - up 47.8% to £188.9m


The main observation: digital sales have offset the losses accrued in physical sales, leaving not a very large margin of growth at all. Forrester Research usually provide their insight into BPI stats and figures, and once again they're on hand for an expert opinion...]]></description>
			<content:encoded><![CDATA[<p>As you may have <a href="http://www.hypebot.com/hypebot/2010/04/report-uk-recorded-music-biz-a-mix-bag-in-2009-.html">seen on Hypebot</a> <a href="http://www.nme.com/news/various-artists/50871">or NME.com</a> this week, <a href="http://www.bpi.co.uk/press-area/news-amp3b-press-release/article/recorded-music-sales-revenue-stabilise-in-2009.aspx">the BPI&#8217;s final summary of 2009 music industry figures</a> have been released and it&#8217;s &#8216;a mixed bag.&#8217; The gory details:</p>
<ul>
<li>Total UK recorded music trade income rises 1.4% overall to £928.8m</li>
<li>Trade revenues from physical formats down 6.1% to £739.9m</li>
<li>Digital income now a fifth of total recorded music revenues &#8211; up 47.8% to £188.9m</li>
</ul>
<p>The main observation: digital sales have offset the losses accrued in physical sales, leaving not a very large margin of growth at all. Forrester Research usually provide their insight into BPI stats and figures, and once again they&#8217;re on hand for an expert opinion:</p>
<blockquote><p>What does this mix report mean for the future?  According to Forrester analyst Mark Mulligan, the glass half empty perspective is appropriate. &#8220;The UK recorded music market has lost close to 40% of its value since 2003. Though this isn’t necessarily a dead cat bounce, it is going to take a lot more than 1.4% annual growth to turn things around&#8221;.</p></blockquote>
<p>Take all if this with a pinch of salt &#8211; especially when you consider alternative viewpoints, such as those expounded upon by <a href="http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy">The Guardian</a> in late 2009 (around the same time, <a href="http://www.informationisbeautiful.net/2009/the-death-of-the-music-industry/">InformationIsBeautiful highlighted</a> how the New York Times took the MUCH longer view).</p>
<p>Even more interestingly, at the end of last year <a href="http://www.synthtopia.com/content/2009/11/13/the-graph-the-record-industry-doesnt-want-you-to-see/">Synthtopia published a graph</a> comparing recorded music revenue versus live music revenue, based on figures from the BPI and PRS For Music (formerly the MCPS PRS Alliance, who handle all royalties from recorded and live performances). The evidence is clear: recorded music is now overshadowed by the vast amounts of money potentially available through the live sector &#8211; but nurturing and developing recorded music is still crucial for all artists who are seriously considering a career in music.</p>
<p>Looking to the future, it remains true that digital music continues to be the mainstay of many artists&#8217; revenues. Whilst we at Revolver still love our albums, they&#8217;re incredibly inefficient from a cost perspective to manufacture, to store, to distribute&#8230; And while there are still some painfully obvious problems with the digital music industry as a whole, you cannot afford to ignore it.</p>
<p>Putting your best foot forward is incredibly important &#8211; making sure you have your material in pristine quality available on the digital stores to complement touring, gigs, any promotion you have coming up&#8230; Today, you must consider your digital music as on par with a vinyl or CD release. And, when it comes to finding someone to help <a href="http://revolver-digital.com/what-we-do/">get your music onto iTunes</a>, 7Digital, Spotify et al, <a href="http://revolver-digital.com/packages/albums/">Revolver might be able to help you with that</a>. <a href="http://revolver-digital.com/contact/">Get in touch</a> to find out more.</p>
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		<title>New year, new stores, new artists</title>
		<link>http://revolver-digital.com/new-year-new-stores-new-artists/</link>
		<comments>http://revolver-digital.com/new-year-new-stores-new-artists/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 18:14:39 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Revolver Digital Blog]]></category>
		<category><![CDATA[digital distro]]></category>
		<category><![CDATA[new artists]]></category>
		<category><![CDATA[new releases]]></category>
		<category><![CDATA[new stores]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=451</guid>
		<description><![CDATA[<p>Following on from our Gogoyoko deal earlier this year, we&#8217;re now pushing ahead with new agreements with MediaNet (suppliers to many of the highstreet digital stores and Tesco Digital, amongst others), HDTracks (a specialist vendor with a heavy focus on High Definition audio and 24bit/96kHz high resolution recordings) and LoudTrax &#8211; a rock and metal specialist. (Their list of subgenres is incredible!)<span id="more-451"></span>We&#8217;re also working on a few more which we&#8217;d like to keep under our hat for the minute, but rest assured they&#8217;re <em>very</em> interesting.</p>
<p>We&#8217;re also happy to announce that we&#8217;ve signed several new artists, as well as welcome ... <i></i>]]></description>
			<content:encoded><![CDATA[<p>Following on from our Gogoyoko deal earlier this year, we&#8217;re now pushing ahead with new agreements with MediaNet (suppliers to many of the highstreet digital stores and Tesco Digital, amongst others), HDTracks (a specialist vendor with a heavy focus on High Definition audio and 24bit/96kHz high resolution recordings) and LoudTrax &#8211; a rock and metal specialist. (Their list of subgenres is incredible!)<span id="more-451"></span>We&#8217;re also working on a few more which we&#8217;d like to keep under our hat for the minute, but rest assured they&#8217;re <em>very</em> interesting.</p>
<p>We&#8217;re also happy to announce that we&#8217;ve signed several new artists, as well as welcome back an existing artist. Justin Willis <a href="http://revolver2.com/rditgbjwtbz">has just released his second album, The Butterfly Zoo</a>, which was released last weekend with a companion album launch at the JB&#8217;s venue over in Dudley. We&#8217;re also very happy to announce new releases from Stoke-based Operation Error (<a href="http://revolver2.com/rdoesofit">their debut album, A Sign of Faith, is available now</a>) and the Portugese group Blasted Mechanism (<a href="http://revolver2.com/rditgbbmmal">their latest album, Mind at Large, is also available to buy right now</a>).</p>
<p>Most exciting of all, we&#8217;ve been working with The Superions &#8211; brainchild of The B52s member Fred Schneider and co. &#8211; and <a href="http://clkuk.tradedoubler.com/click?p=23708&amp;a=1640093&amp;uo=6&amp;partnerId=2003&amp;url=http://itunes.apple.com/gb/album/the-superions/id353499900">their eponymous debut EP is also available to download</a>. Featuring the hit single &#8216;Who Threw That Ham At Me&#8217; (check out the video on the Revolver Records front page!) the Superions have gone down a storm in the States. (Have you got Superions fever? Tell us!)</p>
<p>In the meantime, we&#8217;re just doing what we do best &#8211; supporting new artists, answering any questions they have and continuing to offer some of the <a href="http://revolver-digital.com/what-we-do/">best value digital distribution services</a> around. <a href="http://revolver-digital.com/contact">Get in touch with us</a> to find out more.</p>
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		<title>Have digital downloads democratised the music industry?</title>
		<link>http://revolver-digital.com/have-digital-downloads-democratised-the-music-industry/</link>
		<comments>http://revolver-digital.com/have-digital-downloads-democratised-the-music-industry/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:04:24 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Industry Latest]]></category>
		<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=435</guid>
		<description><![CDATA[<p>Once upon a time, the major labels controlled the charts absolutely with an iron fist. Radio stations only playlisted tracks from major labels, payola was rife and pluggers knew the station controllers on a first name basis, they were in their offices so frequently.</p>
<p>Today, the major labels control the charts, but independence is slowly making itself felt. Radio stations still really only playlist tracks from major labels, but even with the passing of John Peen there are still some notable torchbearers for new, fresh and independent music (think Zane Lowe et al). Payola? Well, it&#8217;s still probably there to an ... <i></i>]]></description>
			<content:encoded><![CDATA[<p>Once upon a time, the major labels controlled the charts absolutely with an iron fist. Radio stations only playlisted tracks from major labels, payola was rife and pluggers knew the station controllers on a first name basis, they were in their offices so frequently.</p>
<p>Today, the major labels control the charts, but independence is slowly making itself felt. Radio stations still really only playlist tracks from major labels, but even with the passing of John Peen there are still some notable torchbearers for new, fresh and independent music (think Zane Lowe et al). Payola? Well, it&#8217;s still probably there to an extent, but everybody&#8217;s pursestrings have been tightened for a whle now. Pluggers still do the rounds but more artists are embracing the music machine and arranging their own marketing and promotion with the same people.</p>
<p><strong>But what&#8217;s changed in twenty years?</strong><span id="more-435"></span></p>
<p>To start with, &#8216;Specialist&#8217; stations like Kerrang Radio (playlisted in the AM and daytime, DJ-chosen in the evenings) are still going strong, and the rise and rise of the Internet has given birth to scores of high-quality, free online radio stations. Online retail, driven by the likes of iTunes, Play, Amazon, Tesco, 7Digital and HMV, continues to take market share (almost 100% of UK single sales are digital, along with a good dollop of albums).</p>
<p>But yet, until this year, the one remaining safe haven for the pop industry &#8211; the Christmas Number 1 &#8211; had remained unspoilt (for the major labels) since 1998, when the Spice Girls were (within 5,000 sales) almost usurped by Chef&#8217;s <a href="http://www.youtube.com/watch?v=lnNYXgV7L-c">Chocolate Salty Balls</a>. From then onward with little exception, we witnessed manufactured pop song after manufactured pop song, with the SyCo Pop Factory doing its bit for novelty singles and two-week &#8216;hits&#8217; (up to #1 in the first week of sales, then falling down past #40 within a month). But in November 2009, Jon Morter took the pulse of the music-loving nation and spearheaded an online campaign &#8211; to push Rage Against The Machine&#8217;s Killing In The Name to the Christmas Number 1 spot. This campaign proved marvellously successful, with RATM easily making the Number 1 spot over Joe X-Factor McElderry&#8217;s (cover) single by a margin of more than 50,000 sales.</p>
<p>This grassroots fan campaign, coordinated through Facebook, Twitter and word of mouth, also set <a href="http://news.bbc.co.uk/1/hi/entertainment/8423340.stm">a couple of remarkable precedents</a>:</p>
<ul>
<li>Killing In The Name is the first UK Number 1 achieved purely from online sales</li>
<li>the track also achieved the biggest download sales total in a first week ever in the UK charts (more than 500,000 by the cutoff point for that week&#8217;s chart&#8217;s sales)</li>
</ul>
<p>How&#8217;s that for democracy in action? The pop machine, if only for a week, had a massive spanner thrown in the works. Not only did the X Factor content fail to secure a Number 1 position for its winner, <a href="http://en.wikipedia.org/wiki/List_of_Christmas_number_one_singles_(UK)">a first since the trend began in 2005</a>, it showed just how much can be done by a galvanised group of passionate fans to promote and support great music (even if it&#8217;s twelve years old!) when the means to do so are already in place. Without digital downloads of the track being available, this would have never been achievable.</p>
<p>If your faith in the industry has been shaken over the past few years, with the overall contraction of the market and smaller revenues, hopefully this should restore some faith for you. Getting your music up online on the major hitters is now easier than ever before, and it&#8217;s one of the core services we take pride in offering to quality artists. Additional services, like promotion, plugging and tour management, are increasingly accessible to independent artists. There&#8217;s still no such thing as a free lunch, but even on a meagre budget, a surprising amount can be organised and put into action.</p>
<p>Through all of this, the single most important aspect of any musician&#8217;s career is the fanbase. Today, it&#8217;s far simpler than ever before to directly connect with your fans. RATM4Xmas should have proven this beyond a shadow of a doubt, first with Morton ramping up his campaign through Facebook and then with Tom Morello tweeting directly from his Blackberry to the campaign&#8217;s supporters (and showing that support to the campaign right to the happy end). Negative comments from Cowell and McElderry were forwarded by campaign supporters and industry publications (NME took delight in reporting that McElderry, upon finally hearing the Rage track for the first time, denounced it as &#8216;dreadful&#8217;). Rival fans duked it out in cyberspace, sales figures and rumours were swapped and spread about and &#8211; in the meantime &#8211; a large amount of money (over £65,000) was raised for charity by the RATM4Xmas fans.</p>
<p>Upon winning, RATM confirmed that they would donate the majority of their earnings from sales to charity, and also hold a free concert in the UK in 2010 to say thank you &#8211; the ultimate payoff for the campaign&#8217;s supporters. Would any of this &#8211; could any of this &#8211; have ever happened before now, before the rise of social networking and all the other simple means of engaging with people en masse? Probably not, not even in the 90s. The web had very little to offer in terms of small-scale communication during the first few years of the 21st century, but instant messengers, MySpace, Friendster and others began an upward trend which has not slowed since.</p>
<p>But irrespective of how well people could have communicated or not &#8211; everybody managed with email and texting before AIM and MSN took hold &#8211; in the 90s, there was simply a lack of legal digital music venues available for customers. Napster was still reigning supreme, downloading was on the rise and habits were changing incredibly quickly. Portable music players were still very much a novelty.</p>
<p>Today? Digital sales are on an equal footing with the good old polycarbonate CD single. In fact, they have an edge &#8211; a band can record a single, have it professionally mastered, given to a record label or digital distributor and available for sale within a month, if they&#8217;re in enough of a hurry. A fe years ago, the Official Charts Company granted full permission to digital music to be included in the Top 40, provided that the shops selling the tracks pass on a de minimus &#8220;Dealer Price&#8221; to the label above a threshold which is set out in the OCC Rulebook. Currently, the Dealer Price is 40p per track for digital singles; this is where some of the confusion arose around the 29p Amazon deal during the RATM4Xmas campaign (<strong>the Dealer Price is not the retail price</strong>, showing that Amazon was selling this track, and the X Factor track, as a massive loss leader&#8230; Shrewd marketing from Amazon as always).</p>
<p>Thanks to some visionary organisations and small groups of intensely creative people, all of the tools an artist needs to be heard are available and free to use &#8211; with a small amount of money spent, a web site can be put up, MP3s shared, social networking profiles used to chat directly with fans. Today you can find Radio DJs on national stations busy on Twitter and Facebook, talking directly with listeners and bands before, during and after shows, and bands talking to their fanbases directly, bypassing The Label. At every step, it&#8217;s more engaging. Given the right push, and enough support, almost anything can be achieved.</p>
<p><strong>We at Revolver like to think we offer that step up many bands need to find their feet online, navigating the complex maze that is international digital music retail.</strong> We handle the paperwork, the legalities and the massive amount of different requirements every digital music store insists upon&#8230; And with that headache out of the way, artists can set about doing what they actually love to do (writing music, playing gigs and building their fanbase) in the knowledge that we&#8217;re handling the tricky stuff for them.</p>
<p>It&#8217;s still a two way street, whatever the circumstances &#8211; if you have a fanbase, provided you connect with them and give them a good enough reason to support and promote your work, what you can achieve with very little promotion and marketing (compared to splashy, big budget campaigns) is nothing short of astounding. So next time you&#8217;re having doubts, just remember: the music industry&#8217;s not dead, it&#8217;s just sleeping. Time to help wake it up!</p>
<address>Headline image credit: &#8220;Wrecking Ball&#8221; by Paulie Brierley, via <a href="http://ragefactor.co.uk/#/propaganda/">http://ragefactor.co.uk/#/propaganda/</a>.</address>
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		<title>The Industry Insider: What&#8217;s in an ISRC?</title>
		<link>http://revolver-digital.com/the-industry-insider-whats-in-an-isrc/</link>
		<comments>http://revolver-digital.com/the-industry-insider-whats-in-an-isrc/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 02:36:25 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Headline]]></category>
		<category><![CDATA[Protips]]></category>
		<category><![CDATA[Revolver Digital Blog]]></category>
		<category><![CDATA[The Industry Insider]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=419</guid>
		<description><![CDATA[Although the latest BPI statistics show that an all-time record of 98.6% of all UK single sales were digital (over 117 million!), the digital world has not fully divorced itself from its history in the real world.

If you're an artist selling your music online, you still need the essentials - EAN13 barcode, catalogue number and (most importantly) an ISRC for each track, or you simply cannot have your tracks on any of the major online stores. (As a label with 30 years' operating experience and almost a thousand albums under our belt, this irony's not lost on us!)

However, unless you work with them on a daily basis, ISRCs can look confusing. How are they made up? What do they mean - and what purpose do they serve? In the first of our Industry Insider articles, Revolver explains it all - read on to find out.]]></description>
			<content:encoded><![CDATA[<p>Although <a href="http://www.bpi.co.uk/press-area/news-amp3b-press-release/article/2009-is-record-year-for-uk-singles-sales.aspx">the latest BPI statistics</a> show that an all-time record of 98.6% of all UK single sales were digital (over 117 million!), the digital world has not fully divorced itself from its history in the real world. If you&#8217;re an artist selling your music online, you still need the essentials - EAN13 barcode, catalogue number and (most importantly) an ISRC for each track, or you simply cannot have your tracks on any of the major online stores. <em>(As a label with 30 years&#8217; operating experience and almost a thousand albums under our belt, this irony&#8217;s not lost on us!)</em></p>
<p>However, unless you work with them on a daily basis, ISRCs can look confusing. How are they made up? What do they mean - and what purpose do they serve? In the first of our Industry Insider articles, Revolver explains it all &#8211; read on to find out.</p>
<p><span id="more-419"></span>ISRCs, or International Standard Recording Codes, are actually defined as a worldwide standard as <a href="http://www.id3.org/ISO_3901">ISO 3901</a>. Think of them like the music industry&#8217;s version of the ISBN system. There&#8217;s several mandatory elements, and a five character &#8216;free text&#8217; area which the label can define.</p>
<p>Here&#8217;s a sample ISRC: <strong>GB-AB3-09-429-01</strong></p>
<p>&#8230; and here&#8217;s what it means:</p>
<ul>
<li>Country code (as per the two-digit ISO country codes; for the UK, it&#8217;s <strong><em>GB</em></strong>)</li>
<li>Three letter alphanumeric label code (e.g. <strong><em>AB3</em></strong>)</li>
<li>Year of release (two digits, e.g. <strong><em>09</em></strong>)</li>
<li>Five characters which the original label defines. Some labels have complex ways of generating the last five digits, but we prefer to use the last three digits of the release&#8217;s catalogue number, and the number of the track in question (e.g. <strong><em>42901</em></strong>)</li>
</ul>
<p>ISRCs are unique to each track and can&#8217;t be reused. Occasionally clashes occur for whatever reason, and when they do you must reassign a new ISRC. The code&#8217;s used as a unique tracking device for helping to calculate royalties, tracking radio play and keeping tabs on if a track is included in a compilation or rereleased on another format (for example, released digitally, then later released on CD and 7&#8243;). If a track is remixed, it must have a new ISRC assigned to it &#8211; likewise, if the track length changes (for example, if a track&#8217;s made into a radio edit) then it must also receive a new ISRC. You can imagine how quickly some releases acquire lots of ISRCs!</p>
<p>You might sometimes see ISRCs written with hyphens. This is purely for readability &#8211; some online retailers like iTunes won&#8217;t accept them if they have hyphens in (the release will simply fail validation if they&#8217;re left in) but this isn&#8217;t the same for everyone.</p>
<p>Keeping a detailed list of all relevant metadata is one of the most crucial aspects of digital distribution as you manage catalogue across all the many hundreds of online stores, but if you&#8217;re a Revolver Digital artist, we handle all that tricky stuff &#8211; leaving you to focus on making music. If you&#8217;d like to find out more, browse through the rest of our site or <a href="http://revolver-digital.com/contact/">get in touch with us</a>.</p>
<address>Image credit: <a href="http://www.flickr.com/photos/activitystory/26012124/">37Hz on Flickr</a>. </address>
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		<title>Ok, ok, ok&#8230;</title>
		<link>http://revolver-digital.com/ok-ok-ok/</link>
		<comments>http://revolver-digital.com/ok-ok-ok/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:17:06 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=349</guid>
		<description><![CDATA[<p>&#8230; We know. We&#8217;re too good to you people. &#8220;What,&#8221; we can hear you say, &#8216;Revolver Digital gives me free barcodes AND Free ISRCs AND doesn&#8217;t charge me to upload my music to iTunes?&#8221; Yep, you got it. We don&#8217;t charge for any of that good stuff.</p>
<p>If you went elsewhere, you might be out of pocket to the tune of almost £100 before you even got started if you requested those features with another company. Plus, how do you know that they won&#8217;t just take your money and run? Some companies even charge a yearly fee just for &#8220;storage and ... <i></i>]]></description>
			<content:encoded><![CDATA[<p>&#8230; We know. We&#8217;re too good to you people. &#8220;What,&#8221; we can hear you say, &#8216;Revolver Digital gives me free barcodes AND Free ISRCs AND doesn&#8217;t charge me to upload my music to iTunes?&#8221; Yep, you got it. We don&#8217;t charge for any of that good stuff.</p>
<p>If you went elsewhere, you might be out of pocket to the tune of almost £100 before you even got started if you requested those features with another company. Plus, how do you know that they won&#8217;t just take your money and run? Some companies even charge a yearly fee just for &#8220;storage and maintenance&#8221;, even if (heaven forbid) you didn&#8217;t sell anything &#8211; we think this is outrageous, and it&#8217;s why there&#8217;s no up front charges for any of our services.</p>
<p>Plus, with us&#8230; Well, we&#8217;re a familiar face! We&#8217;ve released hundreds (literally) of albums from hundreds of artists over the past few decades &#8211; we&#8217;re an established company in a sea of one-man bedroom labels, and we have the knowledge and experience to back it up. Some other companies are anonymous and faceless &#8211; at Revolver, we like to think that we are one big family, artists and label working together for mutual benefit. You can pick up the phone and call us &#8211; you can send us an email and we&#8217;ll reply personally, and that&#8217;s a promise. Some companies will charge you once for putting one EP onto iTunes &#8211; and then they&#8217;ll charge you AGAIN if you want to make any changes or upload more music! We will never do that, because we just don&#8217;t think it&#8217;s right.</p>
<p>Having forty years of experience under our belts as a successful label and business, we know just how tough it can be for artists sometimes. We want to nurture and foster talent and creativity by helping artists become more successful &#8211; charging fees up front just to put your music online is competely against the grain for us, and we think it&#8217;s horrible.</p>
<p>So why do we run Revolver Digital so differently from other companies? Well, being part of a legendary, thoroughbred indie label means we think a little differently from the rest of the herd. We understand that artists and bands don&#8217;t always have a stable cashflow &#8211; the last thing you want is money disappearing from your bank account when you don&#8217;t have enough to pay the bills. That&#8217;s why we decided that the fairest thing for artists was to remove the barriers &#8211; so we don&#8217;t charge for you to come on board with Revolver Digital, and our core service is 100% free to sign up to.</p>
<p>If you&#8217;d like to learn more about what makes us the best music company to work with &#8211; and the best way to get your music up online and start selling it to the world &#8211; <a href="http://revolver-digital.com/contact/">just get in touch</a> with us.</p>
<p>Namaste,<br />
Revolver x</p>
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		<title>Revolver Digital webhost move complete</title>
		<link>http://revolver-digital.com/revolver-digital-webhost-move-complete/</link>
		<comments>http://revolver-digital.com/revolver-digital-webhost-move-complete/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 03:16:33 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=329</guid>
		<description><![CDATA[<p>Hopefully you won&#8217;t have noticed (because our resident codemonkey and geek was so brutally efficient) but the Revolver Digital site has moved webhosts. Things like page load times should be drastically reduced for our visitors &#8211; it was getting a little ridiculous before.</p>
<p>If you have any problems with the web site in the next 48 hours, please <a href="http://revolver-digital.com/contact">let us know</a>.</p>
]]></description>
			<content:encoded><![CDATA[<p>Hopefully you won&#8217;t have noticed (because our resident codemonkey and geek was so brutally efficient) but the Revolver Digital site has moved webhosts. Things like page load times should be drastically reduced for our visitors &#8211; it was getting a little ridiculous before.</p>
<p>If you have any problems with the web site in the next 48 hours, please <a href="http://revolver-digital.com/contact">let us know</a>.</p>
]]></content:encoded>
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		<title>Five tips for refining your promotion strategies online</title>
		<link>http://revolver-digital.com/five-tips-for-refining-your-promotion-strategies-online/</link>
		<comments>http://revolver-digital.com/five-tips-for-refining-your-promotion-strategies-online/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 11:59:48 +0000</pubDate>
		<dc:creator>Christopher (Revolver Digital Team)</dc:creator>
				<category><![CDATA[DIY TIPS]]></category>
		<category><![CDATA[Revolver Digital Blog]]></category>

		<guid isPermaLink="false">http://revolver-digital.com/?p=327</guid>
		<description><![CDATA[<p>For many bands, marketing their material to record labels is one of the most gruelling things they have to do (aside from gigging!) Here at Revolver Towers, we get tens and hundreds of demo packages every week &#8211; we have boxes full of them &#8211; and unfortunately we don&#8217;t always have time to actually open and listen to the music.</p>
<p><img class="alignleft" style="margin: 10px;" title="Box of CDs" src="http://farm1.static.flickr.com/24/61341323_6fb5af5b79_m.jpg" alt="" width="240" height="180" />You&#8217;ll find this situation at labels all round the country &#8211; and the larger the label, the less time you will have to make an impression on whoever&#8217;s listening to ... <i></i>]]></description>
			<content:encoded><![CDATA[<p>For many bands, marketing their material to record labels is one of the most gruelling things they have to do (aside from gigging!) Here at Revolver Towers, we get tens and hundreds of demo packages every week &#8211; we have boxes full of them &#8211; and unfortunately we don&#8217;t always have time to actually open and listen to the music.</p>
<p><img class="alignleft" style="margin: 10px;" title="Box of CDs" src="http://farm1.static.flickr.com/24/61341323_6fb5af5b79_m.jpg" alt="" width="240" height="180" />You&#8217;ll find this situation at labels all round the country &#8211; and the larger the label, the less time you will have to make an impression on whoever&#8217;s listening to whatever they&#8217;ve received. The golden rule is this: from the moment a person picks up the jiffy bag with your music CD in and opens it, you have approximately <strong>20 seconds</strong> to impress them. If your CD is just a blank CDR with a black and white A5 sheet with a poorly-spelt band bio on it, I can tell you where that CD is going &#8211; right back in the bag, and into the &#8216;Listen To Later&#8217; box.</p>
<p>You might not think this happens a lot, but it&#8217;s far more common than you&#8217;d expect. To stand out from the crowd, your music must as well.</p>
<p><span id="more-327"></span></p>
<h3>As most bands still don&#8217;t properly harness the power of the Internet to market themselves, here&#8217;s some top tips to help increase the interest in your music:</h3>
<ol>
<li><strong>Get a web site! Not just a MySpace, a proper web site.</strong> Bio, pictures, music, all there to view instantly. Buy some proper web hosting and a domain name (total cost about £30-40 a year), and use this as your base of operations for all your promotion and marketing.</li>
<li><strong>Put high-quality MP3s of all your demo tracks up on your web site!</strong> Please, no crappy MySpace Music Player audio, it sounds horrible.
<p>If you&#8217;re sending emails to record labels, <strong>include direct links to all your demos</strong> so that people can click and listen without having to leave their email! The second best thing is to use one of the several music-uploading sites (like MusicV2) which allow you to link to songs, but it&#8217;s always preferable to have your MP3s on your own web site so you can link to them with one click.</li>
<li><strong>If you have a presskit, make sure you also have an EPK</strong> (Electronic Press Kit) <strong>which mirrors the content.</strong> At record labels, most people are often sitting in front of their computers for most of the day, so if they receive a link to an EPK along with some MP3s, they&#8217;re far more likely to click it and spend a couple of minutes listening. Jiffy bags often go unopened because people forget about them. They also produce a lot of clutter, so often unfortunate band demos get tidied into a cardboard box and forgotten about.</li>
<li><strong>Do NOT send out emails indiscriminately to hundreds of record labels!</strong> This is one of the cardinal sins of self-promotion.
<p>Do your research, pick your target labels carefully and market yourself to them. We receive loads of emails from bands who have clearly just found a big list of record labels and are emailing everybody at once. It looks unprofessional and is also incredibly frustrating for labels who are not interested in your style of music&#8230; And before you ask: no, they won&#8217;t pass your email on to another label. No, they won&#8217;t get back to you. No, they won&#8217;t visit your MySpace.</p>
<p>It&#8217;s ruthless, but then you have to be to cut through the noise of everybody else fighting for peoples&#8217; attention!</li>
<li><strong>Be short, sweet and to the point.</strong> If you are going to send an email or a jiffy bag with your CD in to a record label, make it completely obvious what you are after &#8211; be bold! The best emails I&#8217;ve received are only a few lines, introducing the band member or the band, stating that they&#8217;re interested in feedback or a distribution / release deal, and some links to all of their material (on their own web site).
<p>If you&#8217;re going to send out emails along with CDs to labels, then mention the web address in big bold letters on both the CD and the onesheet &#8211; you may find that most people end up listening to the tracks on your web site, and not even putting the disc in their CD player! With some simple analytics, this also allows you to track which tracks are the most popular, and figure out what&#8217;s popular.</li>
</ol>
<p>Of course, don&#8217;t stop doing things like running a MySpace page, doing all the other usual promotion &#8211; but just remember that record label A&amp;R people don&#8217;t exist in the same &#8216;headspace&#8217; as your music fans. You need to grab their attention &#8211; and often quite quickly &#8211; with a slick, complete package, with MP3s, presskit, photos and other multimedia, targeted at them&#8230; And not just sent a &#8216;John Smith&#8217; email along with hundreds of other labels. Take a little more time, refine your choice of labels, and knock them dead. Good luck!</p>
<address>Box of CDs image credit: <a href="http://www.flickr.com/photos/cleversimon/61341323/">Simon Crowley</a></address>
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		<title>Spotify</title>
		<link>http://revolver-digital.com/spotify/</link>
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		<pubDate>Fri, 17 Oct 2008 15:42:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.revolver-digital.com/?p=150</guid>
		<description><![CDATA[<div id="attachment_151" class="wp-caption alignleft" style="width: 160px"><img class="size-full wp-image-151" title="Spotify" src="http://www.revolver-digital.com/wp-content/uploads/2008/10/spotify.jpg" alt="Spotify" width="150" height="150" /><p class="wp-caption-text">Spotify</p></div>
<p>We&#8217;ve just negotiated yet another contract, this time, with the guys from <a href="https://www.spotify.com/en/">Spotify</a>! You&#8217;ll be able to select whether you wish to opt in to a service such as spotify. Spotify is one of the latest (and greatest) free music shops around where the artists get paid from advertisement revenue. The industry is changing and we&#8217;re all over it. They have just confirmed the majors have been signed up. You will want your music on here! We&#8217;ve got the contact before they&#8217;ve even launched.</p>
<p>Make sure ... <i></i>]]></description>
			<content:encoded><![CDATA[<div id="attachment_151" class="wp-caption alignleft" style="width: 160px"><img class="size-full wp-image-151" title="Spotify" src="http://www.revolver-digital.com/wp-content/uploads/2008/10/spotify.jpg" alt="Spotify" width="150" height="150" /><p class="wp-caption-text">Spotify</p></div>
<p>We&#8217;ve just negotiated yet another contract, this time, with the guys from <a href="https://www.spotify.com/en/">Spotify</a>! You&#8217;ll be able to select whether you wish to opt in to a service such as spotify. Spotify is one of the latest (and greatest) free music shops around where the artists get paid from advertisement revenue. The industry is changing and we&#8217;re all over it. They have just confirmed the majors have been signed up. You will want your music on here! We&#8217;ve got the contact before they&#8217;ve even launched.</p>
<p>Make sure you&#8217;re a subscriber to keep up with the latest and greatest that is&#8230;. Revolver Digital.</p>
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