On Monday the 6th of June, Apple’s keynote at their World Wide Developers Conference (WWDC 2011) had many positive things to announce: OSX Lion, with its $24.99 price tag, vast array of new and improved features and cloud download to Macs (ala Steam); iOS version 5 for mobile devices, and their revamped mobileMe cloud service – dubbed iCloud – to complement them all.
Of all the features introduced, most are unremarkable or arguably not very innovative. If anything, they are just an amalgamation of features previously available elsewhere, except now in an Apple-mandated, fully synchronised, pain-free fashion. All you need to enjoy? An Apple device.
However, the real announcement (the one occupying most of the acres of print and online coverage, and the one also keeping the independent music sector on tenterhooks) has been Apple’s music service. Precious little was revealed prior to the WWDC keynote (in typical Apple fashion), but the real kicker from Steve Jobs came with the traditional ‘One More Thing’ announcement… iTunes Match. Click to read the full rundown from the event and understand why Apple’s new cloud-based music subscription service might not be without its problems.